When I was in high school – a great many years ago! – nearly every morning our diminutive, stern, but also affable principal would tell us about something important that we needed to know and would always finish with his signature phrase “...a word to the wise is sufficient.” It took me some years to fully appreciate his wisdom: his point was that if we listened to what he said, we would only need to be informed one time for us to heed his wise counsel and that the right choice of words have the power to convey their message succinctly.
There is power in brevity, which brings us to today’s topic: four words. Specifically four words that carefully and deliberately define who we are as Sonatus and the value we bring to our customers and partners. Defining yourself in just a few words is challenging! What do you include? What do you omit? What is fundamental? And perhaps most importantly: what defines you? I’ve been privileged to be involved in a number of groundbreaking organizations that went through the process of describing themselves in just a few words. This is successful only when you hold true to who you are and your purpose. Done well, the words you use to describe yourself can both inspire your team and clarify your mission to others.
How do we define Sonatus in four words?
Accelerating Vehicle Software Innovation
These four words describe both what we are trying to achieve and who we are. Each word is deliberate. I’d like to spend a few minutes sharing what each means and why they are integral to who we are as a company.
Accelerating. Sonatus is focused on delivering foundational technologies and solution stacks that empower our customers and partners to transition to software-defined vehicles (SDV) faster and support them to deliver their own differentiated solutions. Sonatus is not a replacement for innovations from our OEM customers and ecosystem partners. Instead, our goal is to accelerate their differentiating innovations by enabling them to deliver valuable solutions to market faster, at lower cost, more reliably, and more frequently than current approaches, which is critical in a competitive market.
Vehicle. Our focus is specifically on the vehicle market, whether private or commercial. Vehicles have unique requirements, standards, timelines, and value chains. We are laser-focused on bringing to vehicles the innovation that has already revolutionized other industries from data centers to enterprise networking. We work collaboratively with partners from OEMs, Tier-1 suppliers, and automotive chip manufacturers, all of which are critical to delivering a vehicle successfully.
Software. We are a software company. We make neither chips, boards, systems, nor cars. Rather, our team has a proven pedigree of delivering pioneering software-defined technologies at leading companies spanning data center software, networking, automotive software and electronics. Our team has the experience and expertise to achieve the complex task of transforming the vehicles of yesterday and today into the software-defined vehicles of tomorrow.
Innovation. The vehicle ecosystem is undergoing an incredible period of change in a short time. The transformation that took IT and computing 30-years, the automotive industry must do in the next ten years. We are enabling and delivering fundamental innovation where it matters most: at the foundation of vehicle development so that new models are built to be updated and improved over time. Our products and solutions are designed to support the SDV direction the industry is heading, which delivers the innovative vehicles customers want, the scalability and flexibility the industry needs, and value creation opportunities that benefit everyone across the value chain.
That’s it, just four words: Accelerating Vehicle Software Innovation.
It’s who we are as a company. It’s what we do. It’s the value we promise to deliver in every customer and partner relationship. If you and your company believe in the promise of vehicle innovation to come, as we do, we hope you will let us support you on your journey.
Sonatus is accelerating vehicle software innovation, helping automakers build software-defined vehicles that can evolve and adapt over their lifetimes. Leveraging extensive automotive and data center experience, the company compresses decades of digital innovation into scalable vehicle and cloud software solutions, empowering OEMs to innovate faster, become more agile and reduce complexity and costs. Sonatus’ award-winning Digital Dynamics™ platform is currently in-market in Hyundai, Kia, and Genesis, and will be on the road in millions more vehicles in 2023. The company has raised more than $35 million USD with world-class automotive, technology, and venture investors including Hyundai Motor Group’s Kia Corporation, LG Electronics, Marvell, SAIC Capital, Translink Capital, UMC Capital and Wanxiang Group Company. Sonatus is headquartered in Sunnyvale, CA, with offices in Paris, France and Seoul, Korea. For more information visit www.sonatus.com.